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SHWETA REDDY, PH.D.
Assistant Professor of Fashion Merchandising
Diploma in Fashion Design-National Institute of Fashion Technology
M.Sc.-Manchester Metropolitan University
Ph.D.-Oregon State University
Areas of Expertise
Socio-psychology of Clothing and Appearances
Textiles and Performance of Apparel Goods
Principles of Textile Testing & Analysis
Clothing in Society
Clothing in Society-New York travel programs
Dr. Shweta Reddy specializes in social psychology of clothing and appearances. Dr. Reddy utilizes her Design and Product development experience in the apparel industry to enhance students’ knowledge of textiles. She is a member of ITAA (International Textile & Apparel Association), AATCC (American Association of Textile Chemists and Colorists), AAFCS (American Association of Family & Consumer Sciences), and Text and Academic Authors (TAA). Dr. Reddy’s scholarly interests include body image and social-psychological coping with body dissatisfaction. Current research topics are focused towards development of design and merchandising pedagogy to prepare students for success in the real world.